Large skilled nursing facilities face a recurring challenge during onboarding and open enrollment: intense administrative pressure that pushes HR teams to their limits. Outdated systems increase paperwork, burnout, and operational risk.
Sure, other benefits providers use techniques like white-glove onboarding support, digital platforms paired with licensed counselors, but BPA takes it even further. Our specialist Benefit Coaches, enrollment kiosk, call-center support, and hands-on enrollment infrastructure integrate seamlessly into your HR workflow to streamline enrollment, enhance staff satisfaction, and reduce administrative load with no new hires required.
If you’re a C‑suite executive, HR director, or VP of Finance, tired of endless forms, enrollment confusion, and compliance worries, BPA delivers clarity and control.
The BPA Advantage: How We Reduce Burnout & Streamline Benefits Enrollment
- The hidden costs of HR burnout during onboarding and OE
- How BPA’s hybrid tech-and-human model transforms benefit administration
- Real-world results from senior care facilities that regained time, control, and compliance
The Hidden Cost of Chaos
Open enrollment and onboarding aren’t just seasonal stressors but operational landmines. When HR departments are forced to juggle compliance tasks, new hire onboarding, benefits enrollment, and fielding questions from confused employees, details fall through the cracks. In this instance, even the best teams find themselves overwhelmed, and when benefit administration breaks down, the consequences ripple through every layer of a senior care facility.
Errors in benefits enrollment don’t just frustrate employees; they create payroll discrepancies, missed coverage, and potential compliance failures. Fixing these issues after the fact costs time and money, not to mention trust.
The invisible costs stack up fast:
- Repetitive manual data entry leading to increased human error
- Delays in new hire productivity due to slow or mismanaged onboarding
- Higher turnover as overwhelmed HR staff seek more manageable roles
- Employee disengagement when unclear benefits lead to frustration or unmet expectations
These are not small issues in senior care environments. In a space where retention and care continuity directly impact resident outcomes, weak HR processes not only affect the bottom line but also compromise mission-critical operations.
Most leadership teams don’t fully realize these costs until they manifest as workforce instability or revenue leakage. That’s why proactive benefits management isn’t just nice to have, it’s non-negotiable.
Where Technology Can’t Go Alone
There’s no question that technology has helped evolve the way HR teams manage benefits. Platforms make data easier to track, automate reminders, and centralize paperwork. However, digital tools alone can’t answer questions from a night shift CNA trying to understand dependent eligibility. They can’t explain plan changes to a caregiver working in a second language. And they certainly can’t reduce anxiety during a life change like a new baby or a spouse losing their job.
That’s why BPA’s model is purpose-built for environments where human support is mission-critical.
We combine the best of both worlds:
- Robust, Custom-Configured Benefits Platforms
BPA builds and manages your benefits administration system and tailors to your payroll systems, workforce needs, and carrier integrations.
- Licensed Benefit Coaches for Employee Support
Real people, with deep experience in the senior care sector, will provide multilingual, empathetic, and timely support.
- Flexible Support Formats
Every new team member receives the same level of personal support, including benefit counselors, a dedicated call center, and same enrollment experience across all shifts.
- Clear, Consistent Communication
We meet your employees where they are, whether that’s an email, a voicemail, a text message, or customized communication.
BPA removes the burden from your internal HR teams while giving your employees access to personalized, accurate guidance on their terms, in their language, and at their level of understanding.
What BPA Looks Like in Practice
BPA’s enrollment infrastructure isn’t a one-size-fits-all solution. It’s tailored to high-volume, multi-location operators in the senior care space. Whether you’re onboarding 20 people a week or 2,000 a year, BPA helps you manage every touchpoint of benefits enrollment efficiently and compliantly.
Here’s how we support your people and processes:
Custom Benefits Platforms
We design and manage a centralized digital hub for your benefits that seamlessly integrates with your existing systems. Say goodbye to endless email chains and third-party handoffs—we streamline workflows and connect with carriers wherever possible.
For smaller groups, when carriers require their own spreadsheet templates, we manage those directly, maintaining full visibility and control throughout the process.
High-Touch Employee Support
Employees can choose how they want help, with the option of a kiosk, over the phone, or assistance with a licensed Benefit Coach. These experts understand the pressures of healthcare work and guide employees through every enrollment option available.
Year-Round New Hire Enrollment
Our systems and teams don’t shut down after open enrollment. Every new hire gets the same level of care and attention, with onboarding support embedded in the process to keep them engaged and on track from day one.
Smart Communication Tools
We help you reach every employee, regardless of shift or tech access. Whether it’s pre-scheduled email campaigns, multilingual customized communication, or automated text and voicemail drops, we ensure no one is left behind.
Built-In Compliance & Reporting
Real-time dashboards and audit-ready reporting keep your HR and compliance teams in the loop. With visibility into participation rates, documentation status, and engagement metrics, you’ll always know where things stand.
Proven Wins in Senior Care
BPA isn’t new to this space, and the results speak for themselves. One of our largest and most complex client relationships is with Genesis Healthcare, a national provider operating over 250 skilled nursing centers and employing more than 26,000 staff.
Genesis partnered with BPA to create a scalable, high-touch benefits experience without draining their HR department’s time or bandwidth.
The results were transformative:
- Virtual kiosks deployed across all sites, increasing accessibility
- Customized, outbound communication campaigns targeted by region, role, and language
- Ongoing daily access to live Benefit Coaches, available throughout the enrollment season and beyond
Genesis tapped BPA to scale benefits enrollment efficiently while maintaining care standards and HR bandwidth. BPA’s hybrid model, integrating tech platforms with consistent human support, enabled the HR department to manage a massive workforce without compromising day-to-day operations.
These are more than operational wins, they’re workforce strategies. BPA’s model helps senior care leaders keep top talent, deliver better care, and avoid the downstream cost of high turnover and compliance gaps.
BPA doesn’t just ease the burden; we help turn HR into a strategic asset.
More Than a Vendor: A True Workforce Partner
At BPA, we don’t measure success by how many enrollments we process. We measure it by how effectively we reduce burnout, increase benefit engagement, and protect the compliance and operational health of your organization.
With over 3,500 nursing homes served and 3.7 million employee interactions supported annually, we’ve seen what works and what fails across every care model and state regulation.
We’re not a plug-in software provider. We’re a full-scale, high-touch partner invested in your long-term outcomes. Whether you’re navigating multi-state compliance, rapid expansion, or persistent turnover, BPA meets you where you are and builds a path forward that scales with you.
Whether you’re navigating rapid expansion, managing multiple systems across states, or simply trying to reduce friction during OE season, BPA meets you there with a playbook that works.
Caring for Your Staff Starts with Their Benefits
In the business of caregiving, your team is your brand. Your outcomes depend on their focus, compassion, and clarity. When employees can access their coverage easily, ask questions without frustration, and onboard without hiccups, they stay longer. They perform better. They show up fully.
That’s BPA’s mission: transform enrollment from a seasonal scramble into a strategic advantage. Give your HR team the relief they deserve. Give your caregivers the support they need. And give your leadership team the confidence that operations are running smoothly and compliantly.
Better Employees. Better Outcomes. Better with BPA.