Cascades Case Study
Delivering a Smooth and Efficient Enrollment Experience for Cascades
Client
Location Served
Employees
Employees
Services Provided
Key Results
94% Enrollment Completion
Across 3,000 employees
Key Results
Innovative
Solution
Implementation of a customized multi-channel enrollment strategy
Key Results
Continuous Support
Onsite benefit coaches were available for employees in the manufacturing industry
What We Delivered
The Challenge
Prior to partnering with BPA, Cascades faced several enrollment challenges that impacted both employee
experience and internal efficiency. Limited engagement from their previous enrollment strategy led to inconsistent
employee participation, while system inaccuracies and payroll discrepancies created additional administrative
burden for HR.
With a geographically dispersed workforce operating across multiple shifts and locations, Cascades needed a more
structured, accessible, and reliable enrollment strategy that could drive participation while reducing internal strain.
The Solution
BPA designed and executed a customized, multi-channel enrollment strategy tailored to the unique needs of
Cascades workforce. Rather than applying a one size fits all approach, BPA built a flexible model to ensure
accessibility, consistency, and high employee engagement across all locations.
The strategy included:
- Onsite enrollment support for high touch employee interaction.
- Virtual enrollment capabilities to extend reach across locations.
- Call center support provided immediate assistance and follow up.
- Kiosk and iPad-based enrollment stations for self-guided access.
- One-on-one benefits counseling to support informed decision making.
This blended approach allowed BPA to meet employees where they were: across shifts, locations, and comfort levels
while maintaining a consistent and structured enrollment experience.
The Results
BPA’s structured and high touch approach delivered measurable results:
- 94% enrollment completion rate
- Significantly increased employee participation and minimized missed elections.
- Over 2,000 call center interactions (inbound and outbound)
- Proactive outreach ensured employees received timely support and guidance.
- Over 100 scheduled one on one appointments
- Personalized education improved employee understanding and confidence in benefit selections.
The result was not just higher completion rates, but a more efficient, accurate, and employee focused enrollment
experience. One that continues to scale with the organization.
Expansion to Canada
Following a successful U.S Open Enrollment, Cascades expanded BPA’s engagement to support its Canadian
workforce where structured enrollment support is less common.
This expansion reflects the strength of BPA’s model and the confidence Cascades placed in BPA to deliver
consistent, high quality enrollment experience across international operations.
Our Takeaway
BPA’s success with Cascades was driven by a discipline, flexible approach that prioritized accessibility, consistency,
and employee engagement. By combining multiple enrollment channels with hands-on support, BPA delivered a
scalable solution tailored to a complex workforce.
The result was not just higher completion rates, but more efficient accurate, and employee focused enrollment
experience that continues to scale with the organization.
“BPA’s benefit coaches are exceptional, patient, knowledgeable, and genuinely focused on supporting our employees. Their new hire coaching program has been especially impactful, helping our team understand their benefits and feel comfortable making informed decisions from day one.”
-Cascades Representative
Is your organization seeking a partner to enhance benefits enrollment and HR support?
Contact Brian Patten and Associates today to discover how we can deliver tailored solutions that meet your needs.